Who'd have thought it... A whitening toothpaste, which is black!? Well Beverly Hills Formula have released the UK's first black toothpaste. The "Anti-ageing" concept comes down to the fact that basically... the whiter your teeth are, the younger you look, as teeth become stained and discoloured with age.
This toothpaste contain activated Charcoal, also known as Carbon, and is one of the most effective and safest teeth whitening ingredients. It is proven to whiten teeth, help to combat plaque, gum disease and bad breath. The toothpaste has a fresh mint taste.
This has become a staple product in my morning and evening routine, along with my new Oral B Tri-zone electric toothbrush, since I received it around a month ago. I can honestly say that although my teeth aren't drastically whitened, I have noticed a more natural looking whiteness to my teeth, and it leaves my mouth with a deep clean, fresh, minty feel!
There is also a Perfect White and Perfect White sensitive option, and all help to achieve a brighter, whiter smile within just five minutes! You can buy from most Superdrug stores and is priced at £4.99
So when it comes to a whiter brighter smile - black really is the new white!